Dyson Supersonic Nural Hair Dryer

How long does it take to develop and launch a hair care product from brief to shelf?

By Blake Mereby · Last reviewed August 24, 2026

A typical timeline runs 4–9 months: formula development takes 6–10 weeks, stability and compatibility testing adds 8–12 weeks, and packaging procurement plus filling runs 4–8 weeks. Expedited timelines are possible with stock formulas adapted to your brand. Posting a brief on the AJ Cosmo Labs iPhone app accelerates the supplier-matching step, often cutting weeks off early-stage sourcing.

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